Stella Azzurra is one of the most pre-eminent names in the world of bicycle racing equipment. They required a re-design of their online brand. The look of the site was to be professional with a focus on showcasing their products.
The site was designed with the sole purpose of showcasing the products. Once the requirements had been captured and the initial concept designs completed it became clear that a simple content management system was required to manage the products. XHTML templates were created in Dreamweaver and then broken down into the most generic areas as to allow easy editing through Contribute content management tool.
By implementing a template driven site through Dreamweaver the client was able to manage key areas of the website. Delivering a cost effective content management tool was key to the clients' requirements and projects success.
From the customer perspective the final website placed more focus on the products, the quality of the products are key to the brands stickiness. The information architecture of the site is shallow to allow for fast and simple navigation.
To help future proof the development of the site in the future, Indextools web analytics tool was implemented to help with the future development of the site. To find out more see the online marketing strategy section of this website.
