Seven V was a new company entering the telesales sector and is named after the seven virtues: empathy, courage, determination, urgency, philosophy, astuteness and humility. Founded to undertake the most challenging retention and new business opportunities working seamlessly on behalf of their customers. These unique attribute had to come across to potential customers on there website.
After many different ideas and brainstorming sessions a number of photographs were selected which portrayed the seven virtues and Seven V's unique approach as innovators in telesales? The site needed to tell a story and present their approach to potential customers accessing the website so they can quickly build up a clear mental picture of Seven V.
Because of Seven V's requirements for a small informative site that presented a visual message to potential customers, Adobe Flash was used as the technology of choice. This allowed me to produce a slick small site that presented the information in a manner required by the customer.
The design started off at seven slides, one for each of the seven virtues eventually being cut down to four slides as the slides became to wordy. The idea being that potential customers could gleam enough information from the slides to stir their interest and encourage them get in-touch.
The style of the chosen photographs suited a duotone colour scheme; this clean and simple style helps to integrate the photography with the accompanying strap lines on each of the slides. A call to action is constantly present at the footer of the slides as the final prompt to visitors of the site.
