The brief was to build a unique brand within the recruitment industry. The client already had the company name and wanted to create a tone of voice that is reliable, trustworthy and loyal.
As blue dog consulting was a new company I advised them to keep costs to a minimum. Starting with a strong unique brand they could use on stationary and the web.
The resulting logo combined focused solely on the dog within the company name. After many discussions and icon styles and positions the tone of voice helped us select the final logo font (Clarendon). A Doberman was selected a the final bread of dog to use for the icon, but other dog silhouettes would be used for separate parts of the business when required.
