To build a website for golfers in the UK of all abilities and ages. The aim was that over time the site would become a one stop shop for golfers in the UK.
Some of the service to be offred from the site were news and interviews, price comparisons and equipment reviews, tips and advice, online handicap calculator, weather forecasts, course locator and more.
Aquilo PLC has multiple parts to its business that operate autonomously in there business sectors, it was a requirement that a consistent brand be used across each part of the business with a subtle difference.
The resulting logo combined a single icon, which features a wing element. The icon was reused across the other parts of the business with a change to the colour so as to give each part of the business its own identity.
Employees and clients of Aquilo PLC were introduced to a consistent brand, that seamlessly worked across all parts of the business.
